Lead generation
Research and outreach that fills your pipeline with UK organisations matching your ideal customer profile – qualified before they reach sales.
Read moreB2B appointment setting in the UK
Our experienced appointment setters book qualified sales meetings with decision-makers at UK businesses – so your team can spend its time closing deals, not chasing them.
- Free consultation and quote, with no obligation
- Transparent pricing in pounds sterling
- Outreach that follows UK GDPR and PECR
Get a free quote
Tell us who you want to meet. We'll get back to you with a plan and a tailored quote.
How our appointment setting works
We take care of everything between a target list and a booked meeting: research, outreach, qualification and scheduling. Your sales team simply steps into prepared meetings with the right people.
Tell us your goals
Who you sell to, where in the UK, and how many meetings you need each month.
We build your campaign
Target list, talk track and qualification criteria – agreed with you before we pick up the phone.
Meetings in your diary
Our appointment setters book qualified meetings with decision-makers straight into your calendar.
Track the results
Regular reports show calls, conversations and appointments against target.
Appointment setting services we offer
From research and targeting to cold calling, email and reporting – we cover every pre-sales step, as a full campaign or as individual services.
Cold calling
Trained callers who get past the switchboard, have relevant conversations with decision-makers and turn interest into booked meetings.
Read moreSales support
Pre-sales admin taken off your team's plate – lead nurturing, CRM updates, follow-ups and meeting confirmations.
Read moreMarket research and targeting
Analysis of sectors, competitors and buying signals so outreach goes to the prospects most likely to engage.
Read moreEmail outreach
Personalised, compliant email sequences that build interest and move prospects towards a booked meeting.
Read moreCampaign performance reporting
Clear reports on calls, replies and qualified appointments – with recommendations on what to change next.
Read moreHow much does it cost to hire an appointment setter?
The price depends on the services, the people you want to reach and the pricing model. These are typical UK ranges, excluding VAT – see the full guide to appointment setting costs.
Hourly rate
£25–£55per hour
Best for: pilots, short projects and first-time buyers
- Hours scaled up or down month to month
- Low commitment
- Rate rises with caller seniority and campaign complexity
Monthly retainer
£1,500–£8,000per month
Best for: a steady, predictable pipeline
- Predictable budget
- Usually includes data, scripting and reporting
- Best value over three months or more
Pay per appointment
£150–£500per appointment
Best for: roi-focused teams with clear targets
- Pay only for results
- Rate depends on seniority and how strict the qualification is
- Some providers add a one-off set-up fee of £500–£3,000
Who should hire an appointment setter?
Companies of every size use outsourced appointment setting, but it pays off fastest when you have clear growth goals and limited time for prospecting in-house.
Appointment setters across the UK
Campaigns can target the whole country or focus on specific regions:
- London
- South East
- South West
- East of England
- Midlands
- North West
- Yorkshire and the Humber
- North East
- Scotland
- Wales
- Northern Ireland
B2B companies
With a considered sale where a conversation with the right person is what moves a deal forward.
Companies entering the UK
Overseas businesses testing UK demand before committing to a local sales hire.
SMEs
Small and medium-sized businesses without the time or headcount to prospect consistently.
Busy sales teams
Account executives who should be closing deals, not spending their mornings cold calling.
ROI-focused companies
Businesses that want a measurable cost per qualified meeting – and to pay for results.
Not sure it's right for you?
Ask us – we'll give you an honest answer for free.
Contact usAppointment setting that plays by UK rules
Outbound sales in the UK is governed by UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR). The Data (Use and Access) Act 2025 raises the maximum PECR fine to UK GDPR levels. Every campaign we run is built to follow these rules.
UK GDPR and legitimate interests
Most B2B prospecting relies on legitimate interests as its lawful basis. That means a documented legitimate interests assessment, contacting people in relevant roles about relevant offers, and giving privacy information at the first point of contact.
Read the guideTPS and Corporate TPS screening
PECR bans unsolicited sales calls to numbers on the Corporate Telephone Preference Service (CTPS) and, for sole traders and most partnerships, the TPS. Lists are screened before every campaign and at least every 28 days.
Read the guidePECR rules for B2B email
Limited companies, LLPs and public bodies can be emailed without prior consent, as long as the sender is identified and every message offers an easy opt-out. Sole traders and most partnerships need consent or the soft opt-in.
Opt-outs honoured immediately
The right to object to direct marketing is absolute. Anyone who asks not to be contacted again is suppressed straight away across every channel – and callers always present a valid, returnable caller ID.
This is general information, not legal advice. The Information Commissioner's Office (ICO) publishes detailed guidance on direct marketing.
FAQ about appointment setting in the UK
Something we haven't covered? Send us your question – advice is free and comes with no obligation.
How do we get started with B2B Appointment Setting?
You tell us about your offer, target market and goals – either through the form or on a short call. We then propose a campaign set-up and a pricing model that fits your budget, and send you a tailored quote.
The consultation and the quote are free, and you are under no obligation to go ahead.
How is the quality of booked appointments ensured?
Before outreach begins, we agree the qualification criteria with you – for example job title, company size, need and timing. Every appointment is checked against those criteria before it lands in your calendar.
Regular reporting and your feedback after each meeting let us tighten or adjust the criteria as the campaign develops.
What do I need to prepare before a campaign starts?
A clear description of your offer, the types of organisation and job titles you want to meet, what counts as a qualified appointment and access to the calendars meetings should be booked into. Examples of your best existing customers help the appointment setter build an accurate target list.
What is the typical contract length?
It varies with your goals. Short agreements suit pilots and one-off projects, while longer agreements – often three to twelve months – usually come with better rates and give the campaign time to mature.
We will propose terms that fit your objectives rather than lock you into more than you need.
Can I switch pricing model after the campaign has started?
Often, yes. A common route is to start on an hourly rate or a short retainer to prove the market, then move to pay-per-appointment once there is enough data to agree a fair price per meeting. We are happy to agree how and when a switch would work before you sign.
Do you have experience of our industry?
We run campaigns across a wide range of B2B sectors, including technology and SaaS, professional services, manufacturing, logistics and financial services. Every campaign starts with learning your buyers' language and challenges, so conversations sound credible from the first call.
How quickly can a campaign start?
Once the brief, target list and talk track are agreed, outreach can usually begin within a couple of weeks. Expect the first month to include some learning as messaging and targeting are refined.
Book an appointment setter
Tell us what you are looking for. Our appointment setters fill your calendar with qualified meetings, so your sales team can focus on reaching its goals.
1. Share your brief
Your offer, target market and the number of meetings you would like each month.
2. Free consultation
We discuss your goals, recommend the right set-up and answer your questions.
3. Quote and kick-off
You receive a clear quote in pounds. Once you're happy, our appointment setters get started.
Prefer email? info@futuremeets.com
Request a free quote
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