Cost for appointment setters in UK

How much does it cost to hire an appointment setting company in the UK?

How much does it cost to hire an appointment setting company in the UK?

When considering outsourcing appointment-setting, it’s essential to understand the range of payment models available and choose the one that aligns best with your business needs. Appointment-setting companies offer various payment types, including pay-per-appointment, hourly rates, monthly retainers, and performance-based models. Each payment option comes with its unique structure and benefits, allowing you to find a solution tailored to your goals and budget.

In the sections below, we’ll explore the main types of payment options for appointment-setting services in the UK, along with some typical price ranges.

Hourly rates

The hourly rate model lets businesses pay based on hours spent on their campaign, offering flexibility ideal for short-term projects or first-time users of appointment-setting services. This approach allows budget control, with hours adjusted as needed. However, results may vary, as total appointments depend on factors like call duration and lead availability.

Monthly retainers

The monthly retainer model offers a fixed fee for continuous service, ideal for businesses needing regular appointments and seeking stability. This option supports a long-term partnership, helping maintain a steady appointment pipeline. However, it’s important to ensure appointment volume and quality meet expectations for maximum value.

Performance-based

The performance-based model, or pay-per-appointment, charges only for successful appointments, appealing to companies focused on ROI and reduced upfront costs. This model allows for easy tracking of service impact, though rates are often higher. Confirming lead qualification standards is essential to ensure meetings align with your sales strategy.

Calculating appointment setting fees: UK pricing guide for businesses

Calculating the cost of hiring an appointment-setting company in the UK depends on factors like your chosen payment model, campaign scope and required expertise level. To begin, clarify your objectives by estimating the number of appointments needed, campaign duration and appointment frequency to meet your goals. Based on these, assess each payment model to find the best cost structure.

Estimated price ranges

Hourly rates:

  • Hourly rates generally range from £20 to £50.

  • Costs vary based on the experience of appointment setters and campaign complexity.

  • Part-time campaigns are more affordable, while larger campaigns require more hours and higher costs.

Monthly retainers:

  • Monthly retainers range from £1,000 to £5,000.

  • Higher retainers often include a stronger focus on meeting targets and are based on appointment volume and service level.

  • Premium services may cover lead research, targeting, follow-ups and reporting.

Performance-based models (pay-per-appointment):

  • Performance-based models cost between £50 and £200 per appointment.

  • Rates depend on lead qualification complexity and desired appointment volume.

  • Higher per-appointment rates, but you pay only for results. Ideal for companies with specific sales targets.

Calculate your price

FAQ

Get in touch

Ready to learn more about how appointment-setting can drive your business forward? Reach out to B2B Appointment Setting today!

Whether you have questions about pricing, need help choosing the right payment model, or want a personalized quote, we're here to assist. Simply fill out the form, and our team will get back to you promptly.

Contact Us